CPD Packages

An education recommendation flow for healthcare professionals.

The problem

For many registered Australian healthcare professionals, planning annual CPD (Continuing Professional Development) is a source of friction. Despite Ausmed offering a large library of high-quality CPD resources, users often struggled to find enough content that felt relevant and trustworthy.


The goal: Reduce friction with planning CPD

  • More quickly find relevant learning tailored to their needs

  • Bulk-add content to their CPD plan with minimal effort

  • Feel confident they’re meeting their professional obligations

Key contributors

  • Product Manager: Ben Quartermaine

  • Product Designer: Darren O’Hehir

  • Lead Developer: Steven Peng

 

1min promotional video - design, storyboarding and production led and executed by me.

 

This project was a great example of intersection of user empathy, product thinking, and business impact. It transformed a experience linked with friction into something surprisingly simple and satisfying, demonstrating how good UX can solve user problems and unlock business outcomes.